A wonderful, and prolific writer once advised me about keeping a schedule for the writing, 'be consistent, treat it as your job, and when you are not writing then you are researching for the writing, reading books etc.' As an artist the same work ethic applies here. I had plans for being "in the Studio Sunday." I don't even know what happened to Saturday. I'm sure we are all feeling the same way now on a Monday. My weekend was spent on research and development.
An online artist needs a presence, and that presence becomes your branding - what people associate with your name. On Instagram, that branding is "Your Story." There is a whole learning curve to Instagram for me, but I am learning of its benefits while engaging with the content features, and engaging with other Instagrammers based on mutual interests for content, while setting up my page. I won't go into details of the features and benefits of that social platform here, since there are many social media experts out there to learn from of which I am not one. However, I have gleaned enough from a variety of online sources to start to see the benefits in terms of a vast international demographic that is there to engage in visual content.
Visual is the key. Your story needs to be visual, represented in images on the public feed that would invite someone to see more on your home page, and then your website.
It needs to be consistent with your brand...the story you are telling, and who you are as a person. Trust, is the all important key to that relationship for sure. So as you build your "brand" you are telling the story of who you are on a public platform, what you are sharing (know your purpose), why others should be interested in what you are sharing (the emotional connection), and if you get all that right, they will look for consistency to trust you enough to make a connection with your content (relationship). I was immersed to say the least with the whole learning experience this weekend, but when you are working for your passion time loses meaning. Sure it's a lot of work, and it is not always easy but it feels wonderful to create and connect with others in a way that is personally meaningful. I look forward to the day when I get past the steep part of the learning curve. I anticipate other curves as part of it, but time invested now will benefit me later, as I get my creative routine established and know the ins and outs of this new world for makers of creative content. Click on the Instagram link below to go to my Instagram page. It is also a work in progress.